MarketWatch: Can McDonald’s New Spicy McMuffin Cash In on the Fiery Flavor Boom — or Is It Just a Peppery Gimmick?
MarketWatch dives into the spicy fast-food trend with a spotlight on McDonald’s latest breakfast item: the Spicy McMuffin. As the heat craze continues to grow, Melinda’s is proudly mentioned among the premium hot sauce brands fueling this fire. David Figueroa, co-founder of Melinda’s, shares how consumers today are seeking out “more flavor, not just more heat,” signaling a shift that’s redefining the industry standard.
McDonald’s may be tapping into the spice boom, but brands like Melinda’s are driving its evolution—offering authentic, flavorful heat that sets the bar high.
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