Flavor Wins: Melinda’s Named Fastest-Growing Brand of 2024

Flavor Wins: Melinda’s Named Fastest-Growing Brand of 2024

When we started making hot sauce in our Texas kitchen, we had one rule: no shortcuts. Fresh peppers, real ingredients, and flavor that never compromises. Turns out, y’all were tired of basic sauce, too.

Today, we’re humbled (and honestly, pretty fired up) to share some news: According to Numerator’s comprehensive analysis of household penetration and sales data, Melinda’s has been named the fastest-growing brand of 2024. Not just in hot sauce but across all brands. Check out the announcement for yourself right here.

What does that mean? More households across America are discovering what our die-hard fans have known all along: flavor matters. And when you refuse to cut corners, people notice.

The Secret’s In The Sauce

We’ve always believed that hot sauce should do more than just burn. Every bottle starts with fresh peppers and real ingredients that you can actually pronounce. No excuses.

From Farm to Fire

Our growth isn’t about numbers—it’s about relationships. With the farmers who grow our peppers. With the family recipes we’ve perfected over the years. And most importantly, with you, the flavor seekers who refuse to settle for bland and generic sauces. 

What’s Next?

While we’re honored by this recognition by Numerator, we’re just getting started. We’re still the same family-run business, still obsessed with fresh ingredients, and still dreaming up new ways to make your taste buds dance.

You didn’t just help us grow; you proved that when it comes to flavor, people want the real deal.

Here’s to making 2025 even hotter!

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