Fire can create,
or fire can destroy.
It all hinges on how it's harnessed.
In skilled hands, fire turns darkness into light,
sand into glass, and even meat into dinner.
And when entrusted to the culinary artists over at Melinda's,
the fire locked within a cornucopia of peppers
unlocks complex and satisfying flavors.
Anyone can strike a match,
but few can strike a balance.
A balance where heat and flavor
come together as equals.